Hello yet again Jason,

The publisher is right to say that because people pretty much everywhere, specially if we generalize human behavior, aren't really interested in human behavior let alone human behavior in finance. Maybe my experience is rather not a good reference.

Well at least from what I have seen, is that marketing professionals and HR employees scoff at the idea of organizational behavior, could there be anything more weird than that (my experience is limited to my country only). So I think we can understand that people are not yet ready to understand human behavior from a scientific perspective, specially if it comes to actually applying it in our lives.

A professor teaching finance and laughing at the idea that research is being conducting for Organizational Behavior as a field (and this particular example is about an individual who has been educated via a well reputed university or so I was told)

Funny perspective people have in my country, and I quote "Oh, psychology? only crazy people study that!" (again a well educated person saying that) and if you have an interest in psychology you get branded as a "pop psychologist".

So neuroscience and the biological determination of behavior can wait till it gets accepted in the mainstream, I think it comes down to the lack of an open mind.
For example I read in your post about stock listings, your comment regarding liquidity, I can bet that if I show this to people that I know in the field of finance, they will just not be able to comprehend the concept you put forward in that comment. So your idea of the brain's right side/left side skills for investing might have to wait for a bit, but I hope not for long. Your book is definitely on my list.

All the best
Jibran