
New Generation of Young Investors, New Ways of Investing

A New Research Series
Young investors that are digitally savvy are upending traditional investment industry business models. The gateway for this new generation of investors is cryptoassets. These investors source information about investments from financial influencers on social media. To attract these new entrants, investment firms will need to innovate and embrace new tools, technologies, and data sources. CFA Institute Research and Policy Center has launched this research series—New Generation of Young Investors, New Ways of Investing—to help professionals, firms, and policymakers understand and react to forces of change that are driven by these young investors.
Decoding Investor Behavior and Avoiding Mistakes
In this CFA Institute Research Foundation Financial Thought Exchange podcast, Peter Lazaroff, author of Making Money Simple, CIO at Plancorp ($7B AUM), and host of The Long Term Investor, shares insights on how behavioral finance is shifting from spotting biases to strategies that help clients feel more confident and content. He covers among other topics:
- The evolution of behavioral finance and how it’s reshaping wealth management practice.
- Why avoiding mistakes (especially misaligned expectations) is more valuable than chasing perfect returns.
- Tailoring financial education across generations, from Baby Boomers to Millennials.
- How risk aversion and liquidity shape portfolio design, and the art of customizing strategies to match client psychology.

The Finfluencer Appeal: Investing in the Age of Social Media
This report examines how young investors use content from financial influencers on social media platforms, such as YouTube, TikTok, and Instagram, to gather information and make investment decisions.

Valuation of Cryptoassets: A Guide for Investment Professionals
Valuation of Bitcoin, Ethereum, and other cryptoassets is a challenge for the investment industry. We review the tools available to value cryptoassets, and in doing so, we aim to help practitioners better understand the dynamics of cryptoassets.

Gen Z and Investing: Social Media, Crypto, FOMO, and Family
This research examines Gen Z's attitudes and behaviors around investing. It is based on data from an online survey of 2,872 Gen Zs aged 18-25, Millennials, and Gen Xers across the U.S., Canada, the United Kingdom, and China.

Is Widespread Crypto Adoption Inevitable?
By Rob Price, CFA

Gen Z Investors: A Look at the Attitudes and Behaviors of the Youngest Investors
Featuring Andres Vinelli, Chief Economist at CFA Institute, and Gerri Walsh, President of the FINRA Foundation and Senior Vice President of Investor Education at FINRA

Fun and Games: Investment Gamification and Implications for Capital Markets
By Sivananth Ramachandran, CFA, CIPM

From Likes to Investments: Our Response to the FCA Consultation on Financial Promotions via Social Media
By Serena Espeute, and Olivier Fines, CFA