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Young Investors

New Generation of Young Investors, New Ways of Investing

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Young investors that are digitally savvy are upending traditional investment industry business models. The gateway for this new generation of investors is cryptoassets. These investors source information about investments from financial influencers on social media. To attract these new entrants, investment firms will need to innovate and embrace new tools, technologies, and data sources. 

CFA Institute Research and Policy Center has launched this research series—New Generation of Young Investors, New Ways of Investing—to help professionals, firms, and policymakers understand and react to forces of change that are driven by these young investors.

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Research Report

Next-Gen Investors: A Guide for Wealth Managers and Financial Advisers

This report explores how Gen Z and millennial investors are reshaping financial advice, including shifts in behavior, product demand, and how wealth managers can adapt.

At a Glance

  • Young investors favor hybrid advice combining technology and human insight.
  • Demand is rising for alternative, personalized, and values-aligned investments.
  • Clients expect frequent, technology-enabled digital communication.
  • Advisers add value by expanding product offerings and through AI-supported advice.
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Research Report

The Finfluencer Appeal: Investing in the Age of Social Media

By Serena Espeute, and Rhodri G. Preece, CFA

This report examines how young investors use content from financial influencers on social media platforms, such as YouTube, TikTok, and Instagram, to gather information and make investment decisions.

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Report

Valuation of Cryptoassets: A Guide for Investment Professionals

By Urav Soni, and Rhodri G. Preece, CFA

Valuation of Bitcoin, Ethereum, and other cryptoassets is a challenge for the investment industry. We review the tools available to value cryptoassets, and in doing so, we aim to help practitioners better understand the dynamics of cryptoassets.

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Research Report

Gen Z and Investing: Social Media, Crypto, FOMO, and Family

By CFA Institute, FINRA Investor Education Foundation, and Zeldis Research

This research examines Gen Z's attitudes and behaviors around investing. It is based on data from an online survey of 2,872 Gen Zs aged 18-25, Millennials, and Gen Xers across the U.S., Canada, the United Kingdom, and China.
Is Widespread Crypto Adoption Inevitable?
Enterprising Investor

Is Widespread Crypto Adoption Inevitable?

By Rob Price, CFA

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Podcast

Gen Z Investors: A Look at the Attitudes and Behaviors of the Youngest Investors

Featuring Andres Vinelli, Chief Economist at CFA Institute, and Gerri Walsh, President of the FINRA Foundation and Senior Vice President of Investor Education at FINRA

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Research Report

Fun and Games: Investment Gamification and Implications for Capital Markets

By Sivananth Ramachandran, CFA, CIPM

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Marketing Integrity Insights

From Likes to Investments: Our Response to the FCA Consultation on Financial Promotions via Social Media

By Serena Espeute, and Olivier Fines, CFA