Hi Robert,

Thanks for your comment. My article above actually discusses the keyword problem that you highlight and links to the original research, as well as the coverage from last fall about how managers are hiring speech coaches to strike offending key words out of their comms.

I was at pains in the article to link to original source materials so that interested readers could explore this topic for themselves. I feel that I would be remiss in raising a key issue that investors face and not also mentioning a solution. Also, because I am one of the co-researchers for the only scientifically-based research on investment professionals' abilities at deception detection I am uniquely poised to talk about much of this subject matter.

I would be happy to talk with you more about this subject as I can tell it is a passionate one for you.

With smiles,

Jason