Interesting piece that covers a lot of territory, perhaps too much.
One thing that I find curious is that when I when to the link to Vanessa Otera, she provide no description of her expertise in media. A google search shows she is a patent attorney by training but not somebody who has any training in journalism or media. I realize that one can become an expert without a degree training but that takes a lot of study on one's own along with some kind of training.
I have taught investment finance for many years including behavioral finance since 1990s. I am also a small investor who has experienced the behavioral biases that we all have.