Respectfully, just because your sources are cited doesn't make them correct. At the very least, Mr. Cole needs to be better informed. I've been in the insurance business 33 years with the last 29 of then exclusively in LTC and I can tell you without a doubt that this statement is not factual: “Most long-term-care policies don’t pay anything until the person has been in a nursing home for more than 90 days. If more than two-thirds of those going into nursing homes leave before 90 days are up, it is unlikely that most consumers will receive any benefits at all.” In fact, according to Genworth (who pays more LTC claims than anyone - $6.1 million a day) 71% of their claims begin as Home Care. So while it is true that a person would need to pay for the first 90 days on their own if they went straight into a nursing home without first getting any care at home or in an assisted living facility, it is incorrect to insinuate that is the norm.
Lastly, it's important to remember that whatever statistics went before are going to be irrelevant in 25 years. Using old information is what got this industry in trouble in the first place but then again, it is impossible to predict what effect aging baby boomers will have on extended care. So while the AALTCI might say that only 35% of those who purchase LTCi will use it, that information is based on current data. Once 79 million boomers start experiencing dementia, that number is going to climb much higher.