Amy --
Many thanks for reading and for weighing in. I agree with you that low awareness is the heart of the issue. When I brought this topic up in conversation, people tended to already know (and be concerned already) or not know at all, and be shocked.
One of the things that is both concerning and unsurprising is that labeling different sorts of products as "sustainable" doesn't impact behavior for people who aren't already inclined to care (see link below).
I don't think that means it's pointless (after all, there is an effect for consumers who do already care), but it speaks to the magnitude of the challenge.
I'm not a partisan person, but there's this great Joe Biden quote which nails it: "Don't tell me what you value. Show me your budget, and I'll tell you what you value." I am hopeful that in the coming years society will understand the wisdom of that and get better at manifesting its expressed values through its spending and assets.
Cheers, thanks for reading, and all the best --
Will