Dori, thanks for the article. As a seasoned branding expert myself, it's always great to read "reaffirming" content. Our company brochure about Reinvention is very much on these same matters.
I too write about and speak on Personal Branding and am developing a talk and book on that topic now. Thanks for carrying the flag.
PS: Been also "Stealing the Show" lately at MBort would say.