Robos provide automated, passive money management services for substantially reduced fees. Fee reductions are achieved by eliminating expensive investment professionals and relationships with traditional financial advisors. If you were a prudent, rational investor how much would you be willing to pay for a relationship with a financial advisor? Is the relationship worth 50 bps, 75 bps? What happens when investors need some serious hand-holding in material down markets? Will a barrage of Robo emails be an effective substitute for an advisor who listens to investor concerns and takes action to minimize losses.