"I agree with you that folks with less than 100k shouldn’t pay fees...."

Investors who do not want to pay commissions / fees can go directly to Vanguard Brokerage. It's already free. They don't even charge transaction fees, plus there are no minimum asset requirements for Vanguard ETF's. In addition, those Vanguard ETF's carry very low expense ratios...averaging 0.05% to 0.15%.

https://personal.vanguard.com/us/whatweoffer/stocksbondscds/feescommiss…

But if investors want advice, that entails time, risk, education, licensing, insurance, experience, software, hardware, liability, electricity, brick, mortar.... none of these are free.

The cost of advice does need to come down, in my opinion, but free? I don't see it.