Paul Tanner, CFA

Thanks for reading the article and sharing your comment.

Yes, like many other things, behavioral finance could be taken too far. But at least in the past, it seems it was "homo economicus" that was taken too far.

We had one speaker at our annual conference in Frankfurt who suggested that we are much closer to Homer Simpson than we are to homo economicus. You can read more here: Improving Investment Decisions through Better Decision Governance http://annual.cfainstitute.org/2015/04/29/improving-investment-decision…

Regards

Usman