To argue that Islamic finance is a failure because Islamic bank products mirror those of conventional banks is facile. A bank loan is a bank loan; a car loan is a car loan; a credit card is a credit card etc. Customers want certain products from their banks. Does anyone seriously believe that Islamic banks should turn their backs on these customers, all in the name of being different? The real failure of Islamic finance is the failure to agree common, universally accepted standards of Shari'a compliance. Until the industry does so, Islamic finance will remain a niche product and unable to offer an ethical alternative to conventional finance.