Dylan --

You raise a very interesting point. Maybe I should have done a better job focusing in on the element which seems critical to me: that developers are likely to write software for the Apple watch, where they weren't necessarily as likely to do so for the pebble or any of the samsung devices, which have more niche-y audiences.

I do feel that the "soft stuff" in Apple's presentation of the iWatch is hugely material. To hear them speaking about the device as the "most personal" they have ever created is certainly a harbinger of an approach to technology that they are taking.

Why do you characterize this as conventional? Where do you think the demarcation between conventional and disruptive innovation is?

Thanks for your comment!

Will