Hello Jason,

Thank you for the initiative in this relatively unexplored terrain.
Reading the above comments I realize that 'intuition' might be a strong and vague word in a forum where numbers, analysis and models is the order.
Though not exactly the same, I use the word 'sanity check'. This is essentially the first and last step in the modelling process to ensure that the model/analysis is not 'out of whack'.
Cheers!

Gourav Shah