Great read and agreed totally!

The capitalist system -- be it modern or classic -- is about (1) producing better products (2) at lower costs. Both require creativities.

People always think that only businesses like Apple, Amazon, Google or Disney needed creativities to grow, but that's not the case. Creativity is equally important in investment business, especially when the objective is about outperforming the average guy. I have never heard of any investment managers who can consistently beat the market with little or no creativity. However, ironically, being uncreative in investment management -- like buying the index -- is not necessary a bad thing as majority of the funds have consistently underperformed the index. Being CREATIVE is not a simple process, it has to be packaged together with RATIONALITY.

Look forward to your next month's article.