Hi Jibran and Sona,
I think that Jibran has delivered a very powerful piece of advice in the above commentary. That is, think like an internal analyst or consultant when evaluating businesses. I also always have that mindset when doing analysis. This has many advantages:
* You begin to harmonize with the company the way the company sees the company itself.
* It leaves the gyrations of the stock market in the background. This helps to mitigate some of the emotions and behavioral distortions that can occur when investing.
Nice advice, Jibran!
Jason