Well, almost 11 years later and we've baked another speculative frenzy into the "new" notion of A.I. As the leader of the quant development effort at American Century in the early 200s, we spent more than seven figures a year working with EEs (the term quantitative or quantimetric were not yet terms de jour) to create quantitive "fish finders" using historical data, fuzzy logic, inference engines and differential evolution optimization. Many of these techniques came out of the defense industry. In the first decade of the 2000s, the cost of such research was prohibitive and extremely private. It's now a feeding frenzy because the cost of cloud storage and computing has sharply reduced the entrance fees for companies. When you commoditize a technique, then the buzzwords are born.