While rates may be low, there is no reason (or latitude) for advisors to run away from their primary task - generating returns!

A side note on income needs: Maximising after-tax total returns is smarter than chasing income (and advisors in business know that pretty well).

Low rates coupled with continuous money printing will continue to create asset price inflation first and goods,services and wage inflation will follow. Europe and China will provide us with sufficient noise and market pullbacks to buy risk exposures and sell volatility at sensible levels. More securitization will also be a theme and selectively adding exposure to real assets backed securities will make sense.

The items highlighted in this article may be an icing on the cake but they are weak recipes for winning or retaining business.