Hi Jason, no environment is risk free and certainly stakes in investment related decisions are very high. In Bhagwad Geeta (the teachings of Lord Krishna to Arjuna on various matters agitating Arjuna's mind) Krishna says that an individual should be prepared for consequences of one's own action! At the time of making investment decision, the perceived risk may not be high. However, with the passage of time, the "assumed" circumstances change and what was perceived to be an excellent risk becomes a bad risk and difficult for recovery of even principal amount! The doer has to be prepared to face the consequences of his/her decision. Your suggestion of renaming the concept looks prima facie more rational but is nothing short of "self deception" as the risk remains where it was! I found the article quite interesting.