Today’s digital-first world offers unprecedented access to information, but it also raises pressing questions about trust, accountability, and education. This report explores social media content by finfluencers and its impact on investors in India.
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Report Overview
The report is based on a survey of 1,615 retail investors and content review of 51 Indian finfluencers. The key findings are:
- Over 8% of followers reported being duped by finfluencer advice, those over the age of 40 seem to be more at risk, with 14% reporting being misled or experiencing fraud.
- Only 2% of influencers are SEBI-registered, yet 33% provide explicit stock recommendations. Additionally, 63% of influencers fail to adequately disclose sponsorships or financial affiliations.