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Bridge over ocean
15 December 2010 Research Foundation

The End of Behavioral Finance

  1. Richard H Thaler

The End of Behavioral Finance View the full chapter (PDF)

This article, previously published in the Financial Analysts Journal in 1999, addresses the “controversy” surrounding behavioral finance as scholars have started to accept it as simply a new way of doing financial economic research. Copyright © 1999 CFA Institute. Reprinted with permission from the Financial Analysts Journal, vol. 55, no. 6 (November/December 1999):12–17.

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Publisher Information
The CFA Institute Research Foundation 10 pages doi.org/10.2470/rf.v2010.n2.3