Using Investor Relations to Maximize Equity Valuation (a review)

This short, easy-to-read volume describes aspects of the investor relations function; comments about methods to attract different portions of the investor audience will be of particular interest to analysts and money managers. The authors, however, exaggerate the role of IR in influencing a company's valuation and appear to believe that investors can be persuaded to pay more attention to a well-crafted message than to financial facts.