Offering advice on delivering presentations that keep audiences engaged, the author emphasizes that there are some key steps and considerations—as well as more than one way—to give a “killer presentation.” But messing up a presentation is easy.
What’s Inside?
The author provides a process for the preparation and delivery of an engaging presentation. Using stories and anecdotes, he highlights what works and what does not. Four key steps will help create a “killer presentation.” First, frame your story. Substance is critical because without it, there is no reason to be presenting. The use of stories and metaphors will also keep the audience engaged. Second, plan your delivery. The author advises against reading a script or using a teleprompter; presenters should try to memorize the talk word for word. Third, develop stage presence. Eye contact is essential, and nervousness can actually be used to one’s advantage. Fourth, plan the multimedia. The author advises simplicity and a limited use of slides. In addition to the four steps, the author lists the top 10 things that will ruin a presentation and should thus be avoided at all costs.
How Is This Article Useful to Practitioners?
Practically everyone gives presentations, whether for fundraising, buy- and sell-side analysis, or a multitude of other reasons. As such, knowing how to prepare and deliver engaging presentations is important. It is also important for presenters to learn how to avoid the 10 things that will ruin a presentation, such as taking too long to explain the point or using too much technical jargon.
Abstractor’s Viewpoint
The process and suggestions offered are useful and formulaic. But as the author posits, the best presentations are anchored on substance and are uniquely delivered to leverage the strengths of the presenter. As such, the suggestions should be used and adapted according to the presenter’s style and strengths.