Bridge over ocean
14 July 2020 Multimedia

The Art of Talking Trust

  1. Lisa Kueng
  2. Scott West

In this Take 15 episode, we invited Scott West, the Head of Invesco Consulting and Lisa Kueng, their Director of Creative Campaigns, to get a better understanding of the actions that investment professionals can take right away to build trust with clients and how investment professionals can harness language to help grow, keep, and optimize their businesses.

A recent CFA Institute study on trust, "Earning Investors’ Trust," indicates that demonstrating the priority of clients’ interests and communication skills are two of the top three facilities that help to build trust and allow financial service professionals to maintain clients. Remaining a necessary soft skill, communication and relationship building are also necessary for demonstrating that clients’ interests come first. In the new COVID-19 reality, investment professionals and advisers are under increased pressure to make clients feel secure that their capital is being stewarded by a capable and trustworthy team and firm.

Understanding how to foster and implement the appropriate communication skills to grow, maintain, and optimize their investment management businesses, is what Invesco Consulting is known for. In this episode, we get more information about Invesco Consulting, their new actionable research, and their insights on how financial professionals can better communicate with clients.

The Take 15 Series is a collection of illuminating, short conversations with noted economists, best-selling authors, leading researchers, and successful practitioners on topics ranging from geopolitics and whistleblowing to irrationality and outlooks.

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