The “Social Business” model is increasingly being used by large corporations across the world as a R&D lab for products, processes, and new business model innovation. Such a cause-driven approach keeps firms responsive to societal needs and provides them with a deeper understanding of disruption curves. Yunus Social Business, co-founded by Muhammad Yunus, Nobel Peace Prize winner, works with several large companies in India, including McCain, Tata Steel, Danone, Renault, and FIFCO, as well as many others across the world to jointly create social businesses that address problems like malnutrition and access to water, inadequate farmer incomes, and a lack of mobility among the poor. In this webinar, Aarti Wig, CEO of Yunus Social Business India, will make the case that investors should deliberately invest in businesses that solve for environmental and social problems, not merely as a risk mitigation strategy but as a source of competitive advantage in a fast-changing world where consumers and societal stakeholders are demanding that large companies serve a purpose beyond profit maximization.
This is the archived version of a live webinar that took place 15 March 2018.