This lively book introduces a promising line of inquiry into why market players act as they do. Neuroeconomics is a mixture of neuroscience, economics, and psychology that interprets seemingly irrational investment decisions as biological phenomena.
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This lively book introduces a promising line of inquiry into why market players act as they do. Neuroeconomics is a mixture of neuroscience, economics, and psychology that interprets seemingly irrational investment decisions as biological phenomena.