This lively book introduces a promising line of inquiry into why market players act as they do. Neuroeconomics is a mixture of neuroscience, economics, and psychology that interprets seemingly irrational investment decisions as biological phenomena.
This lively book introduces a promising line of inquiry into why market players act as they do. Neuroeconomics is a mixture of neuroscience, economics, and psychology that interprets seemingly irrational investment decisions as biological phenomena.