Bridge over ocean
1 September 2008 Financial Analysts Journal Volume 64, Issue 5

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (a review) (corrected)

  1. Martin S. Fridson, CFA
  2. Martin S. Fridson, CFA

This lively book introduces a promising line of inquiry into why market players act as they do. Neuroeconomics is a mixture of neuroscience, economics, and psychology that interprets seemingly irrational investment decisions as biological phenomena.

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