Bridge over ocean
1 November 2004 Financial Analysts Journal Volume 60, Issue 6

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change (a review)

  1. Ronald L. Moy
  2. Martin S. Fridson, CFA

In this good approximation of a crystal ball, the authors describe sustaining innovation (usually improvements in existing product lines made by established companies) and disruptive innovation (exploitations of market gaps usually made by small companies). The approach outlined in the book may enable investors to profit from the next disruptive innovation.

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