A new market in S&P 500 Index dividend strips, which are claims to a year's dividend on the index, would not only improve risk sharing but, more importantly, would also serve to focus investor attention on the fundamentals that determine the value of the index rather than simply on the future resale value of the index. Such a market would also reveal the market assessment of certainty-equivalent growth rates in dividends and thus help to promote rational pricing. Calculations are presented to illustrate the prices at which the index strips might trade, the associated certainty-equivalent growth rates, and the expected returns for given expected dividend growth rates.