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1 September 2016 CFA Magazine

Understanding the Fintech Hype

  1. Rhodri G. Preece, CFA
What does a recent survey of CFA Institute members reveal about fintech's likely impact on the investment industry?
Understanding the Fintech Hype View this article as a PDF

"Fintech" is one of the most talked about buzzwords in finance these days. It headlines many industry conferences and events worldwide and has even found its way onto the international regulatory agenda. The hype around fintech alludes to its potential to lower costs, increase process efficiencies, and facilitate access to financial products and markets. Yet knowledge of fintech is mixed, and the scope of its application to investment management remains unclear. Will it have a disruptive impact on the industry, and which investors will benefit?

In simple terms, fintech comprises three main developments: (1) the application of distributed ledger (blockchain) technology in finance; (2) automation in the provision of financial advice (robo-advisers); and (3) loan-based or capital-raising platforms that directly connect issuers and investors (disintermediating the traditional role of banks), including crowdfunding platforms and peer-to-peer (marketplace) lending.

The applicability of these three elements to investment management is most developed in the case of robo-advisers. Automated financial advice tools have gained a foothold in the market in recent years, offering the potential for relatively low-cost, standardized investment solutions. Robo-advisers operate similarly to traditional human advisers, providing portfolio solutions for individuals’ financial needs based on their risk tolerances, investment horizons, and other preferences. The difference is that robo-advisers generate recommendations algorithmically using these inputs.

To understand the effects of automation on financial advice, as well as the application of other fintech issues, CFA Institute conducted a member survey in February–March 2016. We received 775 responses from our survey pool (a very high response rate of 20%) and published the results in April. The survey found that more than 70% of respondents think mass affluent investors will be positively affected by automated financial advice tools through reduced costs, improved access to advice, and improved product choices. This finding supports the anecdotal observation that robo-advisers target the lower-end passive investment market.

At the same time, respondents found it unlikely that automated financial advice tools will gain traction for ultra-high-net-worth and institutional investors, with 71% and 63% of respondents, respectively, indicating these groups would not be affected by automated advice. The implication is that financial advice to these market segments is by nature highly tailored and thus less amenable to standardized portfolio solutions provided by robo-advisers. These investors, who usually have large portfolios and potentially diverse and complex investment needs, are likely to continue to favor personalized, human advice.

Similarly, when asked about the extent to which automated financial advice tools will replace engagement with human advisers, 67% of respondents thought that institutional investors would not be affected at all, and 70% thought the same for ultra-high-net-worth investors. In contrast, 88% of respondents thought mass affluent investors would somewhat or entirely replace human advisers with automated services.

Overall, these findings are consistent with the conclusions of the Financial Advice Market Review (FAMR) published by the UK Financial Conduct Authority and Her Majesty’s Treasury in March 2016. The FAMR noted that steps needed to be taken to make the provision of advice to mass-market investors more cost effective and included a proposal to help firms bring mass-market automated advice models to market more quickly. These conclusions suggest that robo-advisers could fill an "advice gap" that has opened up in consumer segments seeking to avoid high upfront fees for financial advice. This situation is particularly relevant in the United Kingdom following the ban on commission-based advice in favor of fee-based services under the Retail Distribution Review that came into force on 31 December 2012.

Despite the positive sentiment expressed, survey respondents highlighted certain concerns associated with the provision of automated financial advice. When asked about risks, respondents cited flaws in automated financial advice algorithms as the biggest risk introduced by robo-advisers (46% of respondents, a plurality), followed by mis-selling (30%) and privacy and data protection concerns (12%). Additionally, respondents were split between those who believe that incidences of market fraud and mis-selling would be made worse via the growing prevalence of automated financial advice tools and those who think such risks will diminish. Nearly half (47%) of all respondents expected the quality of service to be negatively affected, versus 37% who thought it would improve.

When asked which aspect of fintech will have the greatest effect on the financial services industry, respondents considered robo-advisers to be the most impactful in one year and five years from now. However, the greatest change between the two time horizons relates to the application of blockchain technology, exhibiting a 17 percentage point increase. This finding suggests that blockchain has significant potential in the medium to long term as the scope of its application becomes clearer. Among possible applications, respondents considered clearing and settlement, alternative currencies, commercial banking, fund administration, asset servicing, and capital markets infrastructure as areas that could be moderately or significantly impacted by blockchain technology.

The survey findings have supported our engagement with regulators and policymakers as they begin to explore ways to support fintech’s development and to ensure its consistency with existing conduct of business and investor protection standards. CFA Institute will stay engaged in the debate as fintech gains prominence in shaping our industry’s evolution.

Keep Going

"Fintech Survey Report,"

"Survey: Ultra HNW, Institutional Clients Prefer Humans to Robo-Advisers," Market Integrity Insights blog []

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