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20 June 2014 Enterprising Investor Blog

Weekend Reads for Finance Pros: The Power of 'No,' Closing the Trust Gap, and Marathons

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Earlier this week, a colleague shared some insights from a research note he had received that I thought were really interesting. I can't link to the document, unfortunately, though I can summarize the gist of what it said: "Never tell your CEO 'no.'" That doesn't mean you have to be an obsequious sycophant. But it does mean you need to give some thought to when and how you use the word 'no' and be aware that when someone hears that two-letter word, it sends them down an emotional rabbit hole — they start shutting down. Why? Because the word apparently conjures childhood memories that evoke parental control and lack of approval. And we human beings really want approval.

Bottom line: the word 'no' makes us feel anxious and fearful, so use it sparingly and — here's the kicker — smile when you do. (The amygdala is more responsive to an angry face than most other threatening cues and places an unhappy face high on the emotional threat scale.) Oh, and don't let 'no' get to you. Take a breather before you retaliate, er, respond.

If you're interested in learning more, I've included the links that were used as the basis for the note, followed by some other interesting reads.

Just Say No (Actually, Don't!)

Wealth Management

Behavioral Finance and Neuroscience

Investing

And Now For Something Completely Different


Please note that the content of this site should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute.

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