Rob Price, CFA, is the founder and CIO at Sound Money Capital in Los Angeles, a digital asset manager for HNWs and family offices. Prior to Sound Money, he was the head of asset allocation for South Africa’s largest pension fund -- Alexander Forbes, Mercer's African partner -- between 2016 and 2021. Price is committed to growing sound money adoption through professional asset management and quality research, creating a bridge between traditional finance and crypto. He offers regular insights at Sound Money Capital.