Eric Sim, CFA, is the author of the book Small Actions: Leading Your Career to Big Success. He has more than two million followers on LinkedIn and previously served as managing director at UBS Investment Bank and adjunct associate professor of finance at Hong Kong University of Science and Technology. Sim is the founder of the Institute of Life, with the mission of helping professionals succeed both at work and in life. Based in Singapore, Sim will be speaking at CFA LIVE 2025 conference in Chicago in May. The title of his session is “Personal Branding for Finance Professionals.”