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Bridge over ocean
5 May 2014 Multimedia

The Process of Personal Branding

  1. Jean Oplinger

In this interview with Seattle-based branding coach Jean Oplinger, she explains a 3E model for personal branding—Extract. Express. Exude.—and helps listeners understand why the concept has become so en vogue in the world of work.

Seattle-based branding coach Jean Oplinger explains a "3E" model for personal branding (Extract, Express, Exude) and helps listeners understand why the concept has become so en vogue in the world of work.