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Bridge over ocean
4 May 2014 Multimedia

The Behavior Gap

  1. Carl Richards

Using simple drawings to explain the gap, author Carl Richards demonstrates how to think about your approach to investing and how to recognize and avoid common, emotionally driven mistakes.

When emotion gets in the way of making smart financial decisions, the distance between what we should do and what we actually do is the “behavior gap.” Using simple drawings to explain the gap, author Carl Richards demonstrates how to think about your approach to investing and how to recognize and avoid common, emotionally driven mistakes.

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The Behavior Gap
Carl Richards, a financial adviser and director of investor education at BAM ALLIANCE, explores the role that emotions play in financial decisions. He explains the so-called behavior gap – the distance between what we should do.
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