Peter Brooks discusses how to “behavioralize” rational, classical finance, in order to create a useful framework to guide portfolio optimization for “irrational” clients.
Peter Brooks discusses how to “behavioralize” rational, classical finance, in order to create a useful framework to guide portfolio optimization for “irrational” clients. He focuses on various important topics such as understanding the cycle of market emotions and assessing the client’s financial personality to lessen anxiety and increase comfort in holding the optimal portfolio.