Bridge over ocean
16 April 2013 Multimedia

Some Neuroeconomics Tips for Improving Investment Decision Making

  1. Scott A. Huettel, PhD
  2. Jason Zweig

The Wall Street Journal’s Jason Zweig interviews Duke University’s Scott A. Huettel about the emerging field of neuroeconomics. Discussion includes: why irrationality is a good thing; what policies and procedures investment managers can use to mitigate cognitive errors; and the importance of thinking without reference points.

The Take 15 Series is a series of short interviews with leading practitioners on timely topics focused on the investment profession.

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