1 August 1997 Research Foundation

Sales-Driven Franchise Value

Of all the day–to–day activities that security analysts and portfolio managers perform, perhaps the most important is valuing the stocks they hold.

Martin L. Leibowitz, PhD

Sales-Driven Franchise Value View the full book (PDF)

Of all the day–to–day activities that security analysts and portfolio managers perform, perhaps the most important is valuing the stocks they hold. In this monograph, the author introduces a new valuation approach that switches the focus from price–to–earnings to price–to–sales.