Bridge over ocean
1 December 1996 Research Foundation

Company Performance and Measures of Value Added

  1. Pamela P. Peterson
  2. David R. Peterson
Company Performance and Measures of Value Added View the full book (PDF)

This monograph compares the advantages and disadvantages of such traditional measures of firm performance as return on investment with those of more recent performance measures—economic value added, market value added, and cash flow return on investment. The authors use 1993 financial data from Hershey Foods Corporation, and they conclude that the usefulness of a method depends on the analyst's purpose.

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