We demonstrate that using a mean-variance portfolio to obtain implied factor risk premia can result in stable weights for a factor portfolio when assets’ expected returns follow a factor structure that is subject to pricing errors. We propose a methodology to construct asset portfolios based on these factor portfolio weights, taking into account the possibility of pricing errors. Our simulation shows that these “factor-targeted” portfolios have higher and more stable Sharpe ratios than traditional allocation methodologies in various scenarios involving expected return assumptions. Furthermore, while our factor-targeted portfolios exhibit similar Sharpe ratios to the mean-variance portfolio built using factors for high levels of pricing errors, the factor-targeted portfolios have more stable portfolio weights, which makes them more appealing in practice.